Building a Bespoke Booking System for R&T

Revolutionising the customer experience with a gam-changing web application

As football tour operators for youth boys and girls and seniors in the UK and Europe, R&T were in dire need of a brand refresh as well as an online profile that made it clear that this is the go-to option for football tours and tournaments.

Our objective was clear – to craft a brand and website that evoked excitement in its customers, allowed all to share in a passion for football, and showcased the business’s professionalism.

What we delivered

Brand identity workshop:

Operating mainly within the youth football market, r&t’s current branding failed to hit the mark for its customers and lacked the vibrancy and character that was needed to attract younger audiences. By leading and engaging with our clients through a brand workshop, we focused on exploring the intricacies of the brand and understanding the meaning behind it.

Brand identity refresh:

Following the brand workshop, we had a clear and comprehensive understanding of what the brand was all about. This allowed us to refresh the brand’s identity with a thoughtful colour palette, styling shapes, textures, and further essential brand assets, leading to improved brand perception and refined targeting.

Website design and build:

For the new website, our goal was to redesign and elevate every part of the existing site. We did so by improving event discovery for new users, adjusting for better segmentation, prioritising browsing functionality, and introducing mobile optimisation (a first, for this client).

Booking system development:

We developed a replacement booking system for our client, integrating with their existing databases, to allow for easier management of bookings while also ensuring seamless data flow and creating a better buying process for users.

Digital marketing consultancy:

By providing ongoing consulting, we’re helping our clients to grow and attract new customers with effective marketing strategies that align with their specific business goals.

The outcome

R&T now have a brand that resonates with its customers – it’s vibrant, cool, and action-packed, offering new visitors a glimpse of what to expect.

The brand is supported by a powerful and functional website, as well as a customised booking system, that makes football tours and tournament management easy and straightforward for both sides – the R&T team and their customers in the UK and Europe.