Modernising mct with custom
digital solutions and a stand-
out brand refresh
Multi catering technologies (mct) required our help to refresh its brand with a modern digital presence that captured who they are, what they do, and who they serve. Coming into this niche market of designing, installing and servicing commercial kitchens, we provided a full, bespoke service to mct, starting with the core elements of naming and brand identity, and ending with the creation of an industry-leading website and custom-made quotation system.
What we delivered
Brand discovery workshop and development:
Working collaboratively, we were able to help uncover the brand’s values and consider market assumptions. This brand development work allowed us to uncover a brand identity that was both authentic and engaging, culminating in a brand guideline booklet and design collateral.
Out-of-home advertising design:
Our design service created multiple mockups for the client’s out-of-home advertising efforts, which were vital for getting this new name out there. Such examples included exterior signage, billboards, and vehicle livery.
Website and software development:
Based on our initial groundwork, we were able to create a great-looking, easy-to-use website for mct’s customers. This was enhanced by a bespoke quote generator made by us to make generating quotes easier. With this software, team members can enter valuable information when assessing projects and provide the customer with accurate, fast, budget-friendly quotes as pdfs.
Strategy consultancy:
With a keen interest in innovation, our consultancy efforts focused on helping our client get more out of their budget as they continue to try out new ideas and shake up the industry. We helped them identify high-impact innovations that could be implemented quickly and cost-effectively.
The outcome
Through our partnership, MCT was able to enter into this market backed by a strong brand that promised to lead with innovation and excellence.
Armed with a vibrant visual identity, consistent messaging, a functional and intuitive website, advanced software, and thoughtful strategy, we provided all that was needed for this brand to become the go-to option for commercial kitchen services.
TESTIMONIAL
“MCT offered us multiple opportunities to bring innovative solutions to this forward-thinking business. We developed a custom web application, implemented for use by their fleet of engineers, allowing them to construct complicated quotes with actual on-site measurements in seconds.“
Pankaj Nath | Head of Development
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