Connecting Path Retreats’
audience with life-changing
experiences
We collaborated with Path Retreats to launch an engaging refresh to their visual identity that reflected the life-changing experiences and outstanding quality their spiritual get-aways deliver for their customers. From there, we turned our attention to transforming the organisation’s entire digital infrastructure, with two key aims: empower all global regions of the business to provide a uniformly excellent experience, and safeguard customer data.
What we delivered
Audience research:
To diagnose brand perceptions, extensive research was conducted with a pool of 400 customers, loyalists, staff members and volunteers. Qualitative and quantitative methods were utilised to gather insights and highlight market segments, which then informed our overall strategy.
Website design and build:
We focussed on building a website that excelled in delivering a user-friendly experience. As an international business, part of our efforts involved creating dedicated landing pages across the different regions, allowing for a streamlined marketing approach across all destinations.
Brand identity refresh:
We wanted to move away from the clichés of the industry to provide a modern, unique and elegant visual identity that reflected the premium products on offer. This was achieved via the introduction of contemporary typography, a refined colour palette, and bespoke iconography.
Crm system implementation:
To improve customer engagement and ensure data protection for Path Retreats customers, we designed and implemented a custom CRM system. This allowed for powerful automation and tracking across customer interactions, sales pipelines, and performance analytics.
The outcome
With all the work put in coming together, we have given Path Retreats the perfect opportunity to cement themselves as the industry leaders in international self-development retreat programmes. They now have a brand image they can be proud of and one that reflects their unique character and extraordinary service. This is all supported by an attractive, functional website and state-of-the-art CRM system.
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started!
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