Crafting a holistic brand
identity and web presence for
an innovative health hub
As an emerging healthcare brand committed to helping others live happier and healthier lives through tailored health checks and coaching, NuMi required a digital partner that could help them burst onto the scene and hit the ground running. We helped develop this brand from scratch, crafting a brand identity that aligned with the client’s core values and the needs of their target audience. The next stage was to design and build a versatile, optimised and engaging website.
What we delivered
Brand discovery workshop:
As a startup business with no existing customer base, we led and collaborated with key stakeholders in a workshop to find alignment on values and objectives. Exercises and discussions helped us test market assumptions and brainstorm brand names and taglines.
Visual identity development:
We created a cohesive visual identity that would resonate with the target audience and speak to the brand’s founding values. Utilising stylescapes, moodboards, concepts and mockups, we were able to easily communicate ideas to the client. Ongoing consultancy was provided to enhance videography and photography efforts.
Brand guidelines and collateral:
To ensure consistency with the newly discovered brand identity across various platforms, materials and channels, we created a comprehensive brand guideline booklet. In conjunction with this, we supported numi further with collateral items, such as letterheads and business cards.
Website build and booking system integration:
With this brand still in its infancy, we knew this startup would likely change and evolve as the business progressed, so we used drupal to build a robust, hardy website that could accommodate ongoing changes without the need for a full redesign. The final touch was to perfectly integrate numi’s chosen booking system partner with the bespoke website
Search engine optimisation:
To ensure local discoverability, best practice seo methods were utilised, including keyword research, local optimisation, on-page seo, as well as the monitoring and analysis of website performance.
The outcome
Beyond delivering a brand-new website for this business and integrating their current booking system, we provided the most value to Ffolkes by being the reliable, trustworthy and intellectual partner they needed.
With such a large investment into their business – which would create an on-site spa paradise as well as refurbish multiple existing rooms – our client required a partner who could deliver on their promises while understanding the sensitivity and importance of the project. This is why Coral was selected to elevate this brand and support them through this exciting phase of expansion.
TESTIMONIAL
“Matti at Coral worked closely with us at NuMi Health - right from the very start of our new business and brand getting set up! They assisted in developing our brand identity, our values, our brand guidelines, brand assets, marketing strategy - right through to our website! Coral were available at all times and very prompt, professional and personable in all dealings! We met regulalry and Matti and the team supported me personally as the leader via brainstorming and check in sessions! Coral worked in phases called Sprints which really helped to break the overall project into short term milestones and allow me to manage shorter term budgets. I would absolutely recommend Coral - no project or task too small or big - they always welcomed the challenge and were very agile in managing our ever changing demands! Thanks Team!!!“
Maria Marsh | NuMi Leader
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