Introducing a new brand and ecommerce experience for exclusive luxury goods
With the idea of giving away luxurious gifts as competition prizes, Giveaway Gems came to us to help them turn the dream into reality. When this brand approached us, they came up with a basic brand design that needed enhancing to truly make an impact in this growing space.
Along with this also came the need for an online experience that made the process of entering competitions and receiving prizes as streamlined as possible, which led to the creation of a custom Shopify site and live event production.
What we delivered
Brand enhancement:
Not wanting to deviate too far from the existing brand identity, we actioned a brand enhancement process which focused on improving the visual appeal of the brand. This was achieved through an expanded colour palette, custom iconography, and high-quality imagery.
Custom shopify website design and build:
As an e-commerce competition, the client required a website that would allow for easy ticket sales and management – somewhere to act as the hub that connected all touch points of the business. The answer was to design and build a bespoke shopify website from scratch.
Application development:
To efficiently manage ticket sales, we developed a custom ticket randomiser to issue users their tickets for an upcoming competition. With unique rule settings, including a maximum ticket limit, we custom-built this ticket generator to meet the specific requirements needed.
Live event production:
For an authentic, transparent competition experience, live draws were required to announce winners. Our team were able to produce and host these live events via a virtual studio – live streaming prize draws to the giveaway gems facebook page.
Marketing and branding consultancy:
To further support our client, we offered our expertise in digital marketing and branding to advise on various topics – from marketing strategies and how to increase market share to brand awareness and visibility.
The outcome
The client was able to launch their competitions to the masses while staying true to their desired brand identity and core values.
Through our involvement, this business was able to create a process of operation that enables them to please their customers.
This partnership enforces the dedication we have for our clients and how important it is to us that we can provide everything they need when it comes to effective digital solutions.
TESTIMONIAL
“Focussed on conveying the quality of their prizes, as well as the trustworthy service of their competitions, we elevated Give Away Gems branding and built custom ecommerce components to facilitate draws.“
Coral King | Designer
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