
Capture the heart of your
audience & invigorate your
brand.
We supported Belmores Solicitors by improving and refining their digital presence. As criminal defence solicitors, this project required a sensitive approach to ensure the messaging and visual imagery used were both informative and appropriate. We aimed to achieve this with a three-stage process – a soft brand refresh, expanded website creation, and search engine optimisation.

What we delivered
Soft Brand Refresh:
It was clear that certain elements of the brand had become outdated, which led to the possibility of causing offence or distress for visitors. We retired these elements, switching them for new brand assets, such as bespoke-made inoffensive icons, appropriate imagery, and a sensible colour scheme.
Expanded Website Design and Build:
With a partial brand refresh complete, we began the next phase of designing and building an expanded website for the client. The goal was to create a user-friendly website that reflected the brand’s professionalism and showcased the entire range of services that were available to customers.Search
Engine Optimisation:
Now that this solicitor benefited from a responsive and high-performing website, we implemented an SEO strategy that resulted in Belmores becoming one of the top-rated solicitors in Norwich.
Digital Review Strategy:
To raise the status and trustworthiness of this solicitor, we implemented a systematic approach that would allow the business to frequently and easily capture digital reviews. This has led to hundreds of five-star reviews, boosting discoverability and hailed by the client as one of the best strategies they’d ever implemented.




The outcome
As a direct result of our work, Belmores Solicitors has solidified their digital presence as the highest-rated criminal defence solicitor in Norwich.
Each stage of this project has aided in enhancing this brand’s image and perception, leading to amplified discoverability and creating an undeniable reputation for success.



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